A very clever way to make these two industries, travel and luxury, aware of how well they are keeping up with the new techs for their marketing strategies...
Very clearly the travel industry, especially airlines like Delta and American Airlines, have proven to be well up to date and envisioning a fast pacing technologic future. They are fast thinkers and creatives, giving great use to what everyone, and that of course includes their present and possible future clients, is using: the internet. This mean is out there, the different industries just need to know how to go about it and use it to their own advantage. Executives must be intelligent and see that their budgeting for their marketing strategies need to have an important way if they want to have their value grow; it's logical that if your money is spent on smart innovative techniques to better and help/direct consumers to buy their products/services, that will multiply their revenue.
L2 is basically giving us the clues that will snap us out of this creative mesmorising and telling us that to be more successful we should optimise our own websites (SITE); take advantage of what's out there to the reach of users and profit from it (DIGITAL MARKETING); be present in all SOCIAL MEDIA; and, of course, these days it's imperative to conceive a mobile application to be used more easily with smartphones.
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