Here's a slideshare I found that really shows how Facebook used for comercial purposes can definitely work and help blow your ROI into higher proportions!
In the Atlantis Palm Hotel, in Dubai, their marketing department seems to be taking seriously the power of the tip of our fingers. If you look at their website, you'll find that they are present in all major social media communities , they boast about it, they have a very appealing Blog; they have made it very easy for a client to make a reservation, with a little fixed quick booking tab staying on your screen even during our crazy never ending scroll of the pages which certainly works, because you don't have to go back on pages to find the reservation place and you don't get your mind off it, because they thought of something clever to keep "make a reservation" always present in your mind...smart little people, ha?!
One other great idea I found, was the fact that you can find the hotel's magazine, you know those you find in your bedrooms in some hotels, that show the activities and all that is included in the hotel, its services, and you can download it on PDF and read it, even before you book your stay with them. If you read it and then book a room, you will know exactly what to expect and you will not be surprised when you get there.
They even give you their GDS codes...maybe I'll need a little help with this one...anyone?
A very clever way to make these two industries, travel and luxury, aware of how well they are keeping up with the new techs for their marketing strategies...
Very clearly the travel industry, especially airlines like Delta and American Airlines, have proven to be well up to date and envisioning a fast pacing technologic future. They are fast thinkers and creatives, giving great use to what everyone, and that of course includes their present and possible future clients, is using: the internet. This mean is out there, the different industries just need to know how to go about it and use it to their own advantage. Executives must be intelligent and see that their budgeting for their marketing strategies need to have an important way if they want to have their value grow; it's logical that if your money is spent on smart innovative techniques to better and help/direct consumers to buy their products/services, that will multiply their revenue.
L2 is basically giving us the clues that will snap us out of this creative mesmorising and telling us that to be more successful we should optimise our own websites (SITE); take advantage of what's out there to the reach of users and profit from it (DIGITAL MARKETING); be present in all SOCIAL MEDIA; and, of course, these days it's imperative to conceive a mobile application to be used more easily with smartphones.
, they boast about it, they have a very appealing