Reputation
Manager for Hotel in San Francisco
We are
a Lifestyle Hotel, the Collage Lifestyle,
in San Francisco – USA - with a national reputation for being the place to meet
the wanderers of all walks of life, who come to gather and enjoy art, a good
conversation with a glass of bio wine. We promote our website by Search Engine Optimization
(SEO), Social Media Optimization (SMO) and Paid Placement (PPC).
As, the direct connection between reputation
and revenue is an indication of how social media analytics is maturing it is
much less of an experiment than it used to be, since the impact of social
reviews on profitability can now be clearly measured.
As such, we are looking for a Reputation Manager to integrate our
Reputation Monitoring & Management objectives and help us leverage
and benefit from the social web.
The successful candidate will join our
internal marketing team at the managerial level, and interact with an external
Search Marketing agency. Our Community Manager/Blogger will oversee and
contribute recurrent content to holistically support our customers and corporate objectives.
Essential Duties and Responsibilities
- Interact with our
customers to align unselfish
service of their needs, with our
corporate objectives
- Write, coordinate and
maintain profile and other content for local pages on our behalf
- Identify appropriate
features to add rich content
- Track, analyze and make
recommendations for new or revised content, optimize for SEO
- Manage and review
content; monitor other review content and manage inappropriate content
within limitation of local pages
- Track and analyze review
for key performance concerns and recommendations
- Evaluate review data for
trends and anomalies
- Analyze online
statistics; overall trends and subsets by Sites/Keywords/Rating, identify
on-going trends and potential mitigation solutions
- Correlate competitive
information
- Be the eyes and ears of
our brand as if your own reputation
depended on it
- Build and maintain our content distribution network by way of social media
channels
- Minute by minute
participation in conversations that surround our content and brand, answer
comments, be a mediator.”
- Identify threats and opportunities in user
generated content surrounding our brand, report to appropriate parties.
- Create content for feeds
and snippets in various social media sites.
- Schedule and organize
multiple departments which generate content on a daily basis
- Conduct keyword research
including cataloging and indexing target keyword phrases
- Participate in social
media, as yourself and white hat avatars, on our behalf
- Optimizing tags, on our
feeds, sharing sites like YouTube/Flickr and search engines through
copywriting, creative & keyword optimization & buzz pocket mining.
- Tag and title content,
with an understanding of how the word’s chosen impact natural search
traffic and rankings via recurrent optimized content
- Manage and track link
building campaigns, coordinated with all facets of our business.
- Create and update daily,
weekly and monthly reports
- Analyze campaigns and
translate anecdotal or qualitative data into recommendations and plans for
revising the social media campaigns.
Qualifications
and Experience, the candidate should:
- Have a bachelor’s or associates degree in music, advertising, marketing, graphics, web development, communications, English, IT, music, theater, anthropology, history or related.
- Excel at research, possess excellent writing skills and the ability to crank editorial and technical writing output without brooding.
- Have work experience or training in advertising, PR, online marketing or similar field
- Be proficient with Microsoft Office products.
- Dedicated to blogging and use of Facebook
- Understand the power of feed marketing
- Have demonstrated creativity and documented immersion in social media
- Have demonstrated ability to map out a marketing strategy and then drive that strategy proven by testing and metrics
- Have experience in sourcing and managing content development and publishing
- Show the ability to jump from the creative side of marketing to analytical side, be able to demonstrate why their ideas are analytically sound
- Have management experience or obviously ready for promotion to management
- Demonstrate discretion to identify threats and opportunities in user generated content
- Understand social media universe including YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc…We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels.
- Possesse functional knowledge or some experience with HTML/CSS
- Demonstrate nowledge of search engine optimization-think including basic keyword research.
- Have excellent verbal and written communication skills and an ability to work individually on a project or in a team environment
- Be eager to meet and exceed objectives and take on more responsibility
- Bring to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
- Have the ability to communicate results to management and in a fast paced environment
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